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Join 1,537+ users reviewing Wisdom Panel. Read verified ratings and real customer experiences on wisdompanel.com before you order.

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4.3 / 5

Average user rating

1537

Total reviews

Why these reviews matter

We aggregate and refresh feedback continuously so you can gauge real customer experience and service quality for wisdompanel.com.

Score

4.3

out of 5

Great

1.5K Reviews

5

75%

4

6%

3

3%

2

3%

1

13%

Brands may not incentivize or pay to hide reviews.

wisdompanel.com Reviews

Read real experiences from customers of wisdompanel.com.

Brands may not incentivize or pay to hide reviews.

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P

paul okeeffe

March 25, 2026

Five weeks waiting,

Five weeks waiting,Had to call them,They had lost the dna sample,Totally unprofessional shambles.

L

Lara

March 24, 2026

Still no results.

I’ve been asked to review but I sent my test off last month and waited 3 weeks and never got any results. I contacted you to find out what’s going on to be told our DNA test got lost in shipping but is expected to arrive within the next day? I waited and called but you told me the same thing. You’ve sent me a replacement which I’ve sent off and have asked me to review but I’ve still not got my results yet.

M

Margaret Ryall

March 24, 2026

Not had any feedback or results after…

Not had any feedback or results after more than 4 weeks. Waiting for a response to my email.

P

Paul

March 24, 2026

Be careful

Ordered the Wisdom Panel Essential. Purchased through Amazon so delivery good. Sent the sample back on 17th Feb and waited. Nothing arrived by 23/3/2026. I sent a email to customer service, no reply so I contacted Amazon as I purchased it from them. They were most helpful and said give it another 5days and if no joy they would refund me. Finally got a reply from Wisdom, not over helpful just asking for information that was in my first email to them. I then decided to call them. I spoke to Kevin who was in Canada who finally found out it was lost in transit from the UK to Canada /USA. He offered a replacement but after the problems I asked for a refund. This is now being processed. Will wait and see. The only good thing about my experience was taking to Kevin in customer service who was brilliant

R

Rose Halpin

March 23, 2026

Awful service

I am extremely disappointed with the service I’ve received from Wisdom Panel. I paid for the premium kit (over £100), expecting a smooth and reliable process, but it has been anything but.To begin with, my kit arrived without the return postage link, which I had to chase and resolve myself. I then sent my sample, which was confirmed as received at the UK facility on 23rd February. Four weeks later, after hearing nothing, I had to follow up for an update—only to be told that samples are then forwarded to America.Today, I’ve been informed that my sample cannot be located at all. While I have been offered a replacement kit, this now means potentially waiting another four weeks for results, which is completely unacceptable given the time and money already invested.I also enquired about compensation for the inconvenience and delay, but this has been ignored entirely.Overall, this has been a frustrating and disappointing experience, especially for a premium service. I would not recommend based on my experience.

G

Gary

March 23, 2026

Easy to order and I was happy with the…

Easy to order and I was happy with the comprehensive results.

M

Mrs Susan Dobson

March 23, 2026

Very helpful and polite assistance

Very helpful and polite assistance

C

Carol Oddi

March 22, 2026

It was easy to use

It was easy to use, send back to wisdom. Results are full of information about my dog. This is the 2nd time I have used them

M

Mrs Sally Louise Salmon

March 22, 2026

Absolutely terrible we are still…

Absolutely terrible we are still waiting over 5 weeks I think my dogs dna has been lost

N

Nicky Adams

March 22, 2026

Amazing service

Amazing service, great use of technology, thankyou

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