swisswatchexpo.com Reviews
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3.6 / 5
Average user rating
29
Total reviews
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swisswatchexpo.com Reviews
Read real experiences from customers of swisswatchexpo.com.
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Allison
April 10, 2026
Serious concerns with Swiss Watch Expo
My experience with Swiss Watch Expo was extremely disappointing and raises serious concerns about their accuracy, customer service, and overall business practices.Before purchasing, we took extra precautions to ensure the watches would fit properly. We specifically requested a FaceTime call with a salesperson to confirm sizing. During that call, the salesperson used a wrist-sizing device and assured us that both watches would fit comfortably. Based on that representation, we proceeded with the purchase.However, when the watches arrived, neither one fit. Upon closer inspection, it became clear that both bracelets were shorter than represented, each missing approximately half an inch of length. One watch was missing about 1/2 inch of an 18k gold bracelet, and the other was missing approximately 1/2 inch from a two-tone 18k gold and stainless steel bracelet.Adding to the concern, the certificates of authenticity provided by the company contained incorrect specifications, including bracelet lengths that did not match the actual watches received.We contacted the salesperson to resolve the issue. He told us he would call us back—but never did. After multiple follow-up calls, we eventually reached a supervisor. Instead of addressing the discrepancies, the supervisor denied that any of these events occurred and placed the blame on us.We were also told that a Rolex Submariner comes with 11 links, which is simply incorrect—these watches typically come with 12 links. This explanation did not align with what we received and only added to the confusion.When we requested a resolution—such as providing an additional link for one of the watches—this was refused. At that point, we had no choice but to return the watches since they did not fit as promised. Despite the clear discrepancies and misrepresentations, we were told that we would be responsible for return shipping and insurance, which cost approximately $900.All items were returned in the same condition in which they were received, and refunds were issued, confirming acceptance of their condition upon return.However, the issues did not end there. When my husband received the e-check refund, it was short by $2,000. He had to follow up multiple times—via email, text, and phone—before the company issued a second check for the missing amount. This added yet another layer of frustration to an already problematic experience.So to summarize: • We were assured via FaceTime that the watches would fit—they did not. • The watches arrived with shorter-than-advertised bracelets. • The documentation provided was inaccurate. • Follow-up customer service was unresponsive and ultimately dismissive. • We were forced to pay a significant amount out-of-pocket to return items that were misrepresented. • The initial refund was incorrect and required repeated follow-up to resolve.For a company dealing in luxury timepieces, this level of inaccuracy and lack of accountability is unacceptable. Buyers should expect precise specifications, honest communication, and fair resolution when issues arise. That was not our experience.
robert vitelli
March 27, 2026
Awesome experience
Awesome experience. Easy to purchase online, watch was better than expected, I purchased a pre-owned Omega Seamaster 300m, it included the box and cards and was in pristine condition. I cannot even tell that it is pre-owned. The price was extremely competitive and I dare say lower than other competitors that I was looking at. Great experience all around.
L G
March 26, 2026
Outstanding Company
I bought a ladies Cartier Ballon Bleu gold and steel watch from Swiss Watch Expo, and I couldn't be happier. The watch was in excellent condition and well packed for shipping. The authentication certificate included a replacement valuation for insurance purposes that was twice what I paid for it. Great customer service, too! Highly recommend.
klant
March 18, 2026
I found the staff rude
I found the staff rude. I understand the appointment system because of the limited customer space—it feels more like a call center than a retail store. What I don’t understand is the rule that customers may only view three watches.The rudeness began when I called to schedule the appointment. When I asked for an appointment, the receptionist asked what watch I wanted to see, and I good-naturedly said, "Well, I want to see five, but I understand that I can only see three, so let me tell you the five I want to see, and you can pick out the three you will let me see." I read off the five I wanted to see. Then he said, I will transfer you to a salesperson.I was left on hold for a couple of minutes, and then the receptionist came back online and--in a very threatening tone of voice--asked me whether I had been to the store before. I laughed and said, "No, but what is the relevance?" He then continued the interrogation and asked, "Then how do you know that you can only see three watches?" "Well, that would be because it says, on your website, that a customer can only see three watches."When the salesperson joined, the tone did not improve. He emphasized that in person sales were inconvenient, selected two watches himself, and demanded that I choose the third. When I explained this would be my first watch store visit and that I wanted to see all five to make an informed decision, he told me he would end the call if I didn’t choose immediately.I was then told why my prior visits mattered: customers are allowed only one store visit per lifetime, during which they may view only three watches—ever. Based on this, I question the sincerity of the “VISIT OUR STORE” invitation on the website. While I was initially disappointed by what I perceived as discourteous treatment, I am now grateful for the experience.Over the past six months, I visited SWE’s website multiple times daily, including while traveling internationally, because I was genuinely interested in their inventory. I was particularly enthusiastic about SWE and even recommended the business to a colleague, contrasting it favorably with other retailers.However, my in-person visit made clear how insufficient online photographs can be when evaluating luxury watches. For example, the watch described as having a brown ombré dial appeared entirely different in person, where the depth and gradation of color were evident. Similarly, the larger diamonds on the platinum watch had a significantly stronger visual impact than the smaller diamonds on the gold watches, something that was not apparent in photographs. The salesperson agreed that these distinctions are difficult to capture online and that in-person viewing is essential.It is their business and, obviously, they can run it like they please. But since they were unpleasant with me and based on my review of their responses to complaints about their business, I don’t believe their motto is “the customer comes first.”While I had initially imagined purchasing multiple watches from SWE, my experience prompted me to research the company’s reputation more thoroughly. In doing so, I reviewed customer feedback on Yelp and complaints filed with the Better Business Bureau. The volume and nature of these complaints raised concerns, but more troubling to me—as a consumer protection attorney—were the responses provided. In several instances, the responses appeared internally inconsistent and suggested an unwillingness to address legitimate customer issues. One response, for example, simultaneously denied the existence of a contract while later relying on contractual provisions.I also noted that SWE is not a BBB-accredited business, which raises additional questions regarding adherence to BBB standards for trust and consumer protection.In the end, I am grateful that I discovered these issues before making any purchase. The experience ultimately allowed me to make a more informed decision.
Jeffrey Levin
March 11, 2026
I had a very disappointing experience…
I had a very disappointing experience with Swiss Watch Expo at their Atlanta showroom and would caution potential buyers.Before visiting, I selected six watches from their inventory that I wanted to see in person. I was informed that their policy allowed only a 30-minute appointment and that I would be limited to viewing three watches. Because I live several hours away and would be driving roughly eight hours round trip (about 500 miles), I explained that I was not comfortable making that trip to see only three watches. After that discussion, they agreed to make an exception and allow me to view four watches.The next morning I began my drive to Atlanta. About 200 miles into the trip and roughly one hour before my scheduled appointment, I received a call informing me that they had changed their mind and that I would again be limited to three watches. I explained that we had already agreed on four given the distance I was traveling, but I was told that the decision had been changed and that I could either come look at three or not come at all.Since I had already driven two hours, I continued to the appointment.Within the first few minutes of my allotted 30-minute viewing time, it became clear that the three watches I had selected based only on photos were likely too large or heavy for my wrist. I explained that the fourth watch that had been removed from the list might actually be the best fit and mentioned that I was seriously considering a purchase in the ~$10,000 range.Despite still having about 27 minutes remaining in the appointment, they refused to show me the fourth watch and stated that their policy limited the viewing to three watches.In decades of purchasing luxury items and dealing with many high-end retailers, I have never experienced customer service like this. Given the circumstances and the distance traveled, the refusal to show one additional watch during the remaining appointment time was extremely disappointing.I ultimately chose not to do business with them and will purchase from another dealer, even if it costs more. For a purchase at this price level, customer service and flexibility matter.This experience occurred during an in-person appointment at the Swiss Watch Expo showroom in Atlanta, Georgia.
Juan F Leon
March 9, 2026
SPOKE TO THE OWNER AND SHE TOLD ME SHE COULD NOT DO A FACETIME TO SEE WATCH
I wish there is a lower rate to value my experience with this company. Spoke to the owner and they refused to have a facetime on the watch that I was ready to buy with debit card. I am not buying a cheap item and I needed to see watch before purchase. Thank God there is more companies that sell used rolex watched. I am very disappointed with this company and the lady that I spoke to which she said it was the owner. They have no respect for customers and think they are the only company that sell used rolex in the planet
C G
March 6, 2026
Excellent transaction with the Team
Excellent transaction with the Team. Secured the watch same day and the overnighted the next day. I had a day to spare for my wife's 50th. I looked for a year before finding the perfect Rolex...
Vince Portelli
March 5, 2026
A Most Excellent Purchasing Experience
A Most Excellent Purchasing Experience! Justin at SWE assisted with my timepiece purchase. Professional, patient and courteous, it was an easy decision to purchase from him. The timepiece arrived in perfect condition. Better than the pictures. I'll be an SWE customer again.
ROBERT NASSANEY
February 5, 2026
I bought a gold Omega from Swiss Expo…
I bought a gold Omega from Swiss Expo and it was a great experience. They gave me a very fair price on my trade, and their prices are good. When I received the watch, it was beautiful and packed nicely. Both Michael and Vlad were very knowledgeable and great to work with.I will be buying all my watches from them in the futureRobert N
michael perry
February 3, 2026
I bought a Rolex Explorer from…
I bought a Rolex Explorer from SwissWatchExpo. The watch was in excellent condition. It looked exactly like the pictures and the band length was the size specified. The watch was shipped with care and shipped the same day as purchased. I will not hesitate to purchase again from SwissWatchExpo.
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