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4.0 / 5

Average user rating

95

Total reviews

Why these reviews matter

We aggregate and refresh feedback continuously so you can gauge real customer experience and service quality for lovingtan.com.

Score

4.0

out of 5

Great

95 Reviews

5

66%

4

4%

3

2%

2

6%

1

22%

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lovingtan.com Reviews

Read real experiences from customers of lovingtan.com.

Brands may not incentivize or pay to hide reviews.

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C

Consumer

June 5, 2025

Amazing customer service and like…

Amazing customer service and like products I’ve tried so far. I ordered some miniature samples, paying only £4 for shipping. The pump on the face tanner was broken so I contacted the company to let them know. They have now sent out a full size replacement. Amazing customer service and excited to try the face tanner!

J

Jennifer Reynolds

February 27, 2025

Good tan but small and expensive

This tan is good and honestly one of the best I’ve used on my body. It doesn’t feel sticky when put on as most tans do and it doesn’t smell. I’m Irish and the face tan doesn’t work well on my face at all it leaves it patchy, I have found only Irish branded tans have worked on my face. But I’m not sure if I can justify the size of the bottle and the price. My tan was empty after one week, it is smaller than other tans and more expensive so I don’t think I will buy again just because I will have to buy it more often because of the price and have to pay more money.

T

Tatiana Baquer

February 15, 2025

Very upset

Very upset. It's my first time buying this brand and I had a lot of enthusiasm and expectations but... meh. You can't get that beautiful red that you see in internet photos in other girls anymore. My observations have been the following: Every time a company releases a line of Fake Tan, it works better the first two / three years. Then they have to release more lines.

C

Consumer

July 3, 2024

Outstanding company

Hi teamJust want to say a huge thank you to Your company…everything from ordering simplicity, customer service/support and product quality is absolutely OUTSTANDING…I suffer from vitiligo skin condition and your product is the only one I’ve tried (for many years now) that is absolutely wonderful and has been a real life changer for me…it enables me to wear all my summer clothes and feel special and normal,,,Thankyou Thankyou ThankyouLong term customer for many years now and just want to express my appreciation Bernadette

D

daisy warwick

June 5, 2024

Orange and smells not worth £60!

Orange and smells not worth £60!

M

Morgan Gibson

May 14, 2024

This tan is amazing!!

This tan is amazing!!! I am ghostly pale and find every self tanner I’ve tried (I’ve tried so so many) turn me orange or just wash off leaving me as pale as I started. Firstly this is a dream to apply, smooth and easy, dries down quick so you’re not sleeping in sticky tan, once I rinsed it off in the morning I stayed pretty much the same tan colour not loads of tan went down the drain! And it continued to develop as the day went on, it was the perfect shade no orange tones at all and it lasted over a week with moisturising every day. After over a week and it was still in good condition removal was required a bit of elbow grease! This is the best tan I’ve ever used.

V

Vlad

May 12, 2024

Natural looking results that last

I read some negative reviews and keep wondering: how delulu can you be and claim the brand is responsible if you order LT products on other websites? Geez Luiz, get a life baby and don’t be another Karen. Now to the products: honestly, they are indeed expensive, but provide mistake-proof results that last 6+ days on my body and the tan is natural looking. I would say keep it on your vanity for special occasions or try to find deals (I always do this for my absolute favorite, The Gradual Deluxe in Dark). And again, stop complaining about customer service if you do not order on their website directly.

A

Amber Mellor

April 27, 2024

BEST FAKE TAN EVER!

One of the best fake tans I have ever used & I have used so many different ones. I always like to try different fake tans but always come back to this one. I use the deluxe tan mousse in dark & the colour is just something else! It doesn’t go patchy, it doesn’t wash away most of the colour in the shower the next day like others do & it really does last. Keep your skin moisturised daily & you will really extend the wear of it, can definitely last upto 2 weeks. It doesn’t go patchy & fades away nicely, it also looks great on my hands & feet. The only downside to this tan & the reason I still try different ones is that it’s a little on the pricier side & the bottle isn’t big enough. Please please bring out a 200ml bottle & make it a little cheaper & I will bulk buy a very large amount 🙏🏼 🤣

D

demi beaulieu

March 9, 2024

Worst tan iv ever used

Bought this tan as I’d seen it all over tiktok and wanted to try, after washing it off it I was very happy with the tan however the next day it turned into tiger bread, iv tanned for years and never had this happen to me I emailed the company only to be told that I didn’t know how to tan properly even after explain to them I used their tan remover I waited at least 12 hours before application following all instructions, very disappointing as this tan is expensive will not be using it again

A

Ami White

February 4, 2024

I’ve tried most self tanning brands and…

I’ve tried most self tanning brands and I can honestly say that loving tan beats them all. The colour hardly comes off when you wash the next day and keeps its colour for ages. When coming off it doesn’t leave you patchy and comes off lovely. Wouldn’t wear it waste my money on any other brand again!

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