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Join 40,707+ users reviewing Fragrance Direct. Read verified ratings and real customer experiences on fragrancedirect.co.uk before you order.
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4.7 / 5
Average user rating
40707
Total reviews
Why these reviews matter
We aggregate and refresh feedback continuously so you can gauge real customer experience and service quality for fragrancedirect.co.uk.
Brands may not incentivize or pay to hide reviews.
Read real experiences from customers of fragrancedirect.co.uk.
Brands may not incentivize or pay to hide reviews.
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R Theodorou
April 6, 2026
Great price excellent delivery
David
April 5, 2026
Substandard perfume.Spent £112 on Prada Paradoxe Eau de Parfum Spray 90ml Gift Set but its so weak.Likely selling 'grey market stock' which is why it was sold at a discounted price. This is not worth the saving.
Andrew
April 4, 2026
Decent selection of fragrance, fast shipping and decently priced.
Zane
April 3, 2026
Original quality product, recommended
Mr G Paterson
April 2, 2026
Fragrance Direct offers an easy-to-use website that makes purchasing aftershave a breeze. The delivery was punctual and exactly as promised. What’s not to like? Highly recommended!
Kaitlin
April 2, 2026
The order was cancelled due to incorrect card information (though it was correct) and on the second attempt the order was then cancelled (and it did not say why). I sent a message saying this in december and it has still not been addressed (now in march).
sw NYorks
April 1, 2026
This company are always reliable. They have good products at good prices.My perfume arrived quickly - I'm pleased with product, the company and delivery.
Dale
April 1, 2026
Decent good prices and good delivery too
James
March 31, 2026
Never any problems using this company with great service, competitive price’s, discounts and securely packed parcels.
Jon Finegold
March 30, 2026
Received my £75 refund only this week following a failed delivery of an online order from October 2025. They paid up only once I had started the ball rolling for a money claim (small claims court) which would have entailed them paying considerably more due to my professional time in corresponding and the court fees and interest. Every email to them (and there were many!) received an automated reply saying how incredibly busy they were... Every promise from them (that they would expedite or escalate the matter and check their warehouse to see if they had received the returned parcel (via their own courier!)) appeared simply to be a sop to keep me quiet. Only when I threatened to go to the national press did action start, and even then it was the very real threat of court action that persuaded them to make my refund. Although individual shops seem perfectly OK, as an online business they are to be avoided.
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