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fragrancedirect.co.uk Reviews

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Join 40,707+ users reviewing Fragrance Direct. Read verified ratings and real customer experiences on fragrancedirect.co.uk before you order.

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4.7 / 5

Average user rating

40707

Total reviews

Why these reviews matter

We aggregate and refresh feedback continuously so you can gauge real customer experience and service quality for fragrancedirect.co.uk.

Score

4.7

out of 5

Excellent

40.7K Reviews

5

85%

4

7%

3

2%

2

1%

1

5%

Brands may not incentivize or pay to hide reviews.

fragrancedirect.co.uk Reviews

Read real experiences from customers of fragrancedirect.co.uk.

Brands may not incentivize or pay to hide reviews.

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R

R Theodorou

April 6, 2026

Great price excellent delivery

Great price excellent delivery

D

David

April 5, 2026

Substandard perfume

Substandard perfume.Spent £112 on Prada Paradoxe Eau de Parfum Spray 90ml Gift Set but its so weak.Likely selling 'grey market stock' which is why it was sold at a discounted price. This is not worth the saving.

A

Andrew

April 4, 2026

Decent selection of fragrance

Decent selection of fragrance, fast shipping and decently priced.

Z

Zane

April 3, 2026

Original quality product

Original quality product, recommended

M

Mr G Paterson

April 2, 2026

Fragrance Direct offers an easy-to-use…

Fragrance Direct offers an easy-to-use website that makes purchasing aftershave a breeze. The delivery was punctual and exactly as promised. What’s not to like? Highly recommended!

K

Kaitlin

April 2, 2026

The order was cancelled due to…

The order was cancelled due to incorrect card information (though it was correct) and on the second attempt the order was then cancelled (and it did not say why). I sent a message saying this in december and it has still not been addressed (now in march).

S

sw NYorks

April 1, 2026

Good prices, excellent delivery

This company are always reliable. They have good products at good prices.My perfume arrived quickly - I'm pleased with product, the company and delivery.

D

Dale

April 1, 2026

Decent good prices and good delivery too

Decent good prices and good delivery too

J

James

March 31, 2026

5 Stars

Never any problems using this company with great service, competitive price’s, discounts and securely packed parcels.

J

Jon Finegold

March 30, 2026

Absolutely unprofessional online company - 5-month wait for refund

Received my £75 refund only this week following a failed delivery of an online order from October 2025. They paid up only once I had started the ball rolling for a money claim (small claims court) which would have entailed them paying considerably more due to my professional time in corresponding and the court fees and interest. Every email to them (and there were many!) received an automated reply saying how incredibly busy they were... Every promise from them (that they would expedite or escalate the matter and check their warehouse to see if they had received the returned parcel (via their own courier!)) appeared simply to be a sop to keep me quiet. Only when I threatened to go to the national press did action start, and even then it was the very real threat of court action that persuaded them to make my refund. Although individual shops seem perfectly OK, as an online business they are to be avoided.

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